Italy Incentive Tour

Italy is the perfect country for a company incentive tour; it offers excitement, flamboyance, vibrancy, great food, fantastic shopping, fashion, cars and of course the famous red hot Italian passion! This itinerary is a great starting point with many options and variations available to customise it to meet the requirements of your own individual incentive. We can give two different tours in each city; one more general for first time visitors and one on a particular theme, or that visits the more unusual sites, for previous visitors.

Itinerary at a Glance

Day One: Arrive in Rome

  • Meet and greet in Rome Fiumincino Airport with the experienced tour manager and group photographer who will take some posed and informal shots.
  • Two ‘Roman Gladiators’ will also welcome the group with a traditional present of Italian goodies, before they are whisked off to the hotel in central Rome in a deluxe coach.
  • Two more ‘Roman Gladiators’ greet the group in the hotel upon arrival, along with a hospitality desk and a selection of drinks and snacks during check-in.
  • Evening dinner in the hotel. The Mecenate Palace Hotel is the ideal spot with its roof terrace views over Rome and a turndown gift in the room.

Day Two: Rome

  • Hospitality desk at the hotel all day to help the group members with anything they may require from shopping suggestions to tour timings.
  • A city tour of Rome with deluxe coaches and experienced guides. Tours could be tailored to suit requirements as detailed in the introduction.
  • The group photographer will be with the group for the day to capture the events.
  • Lunch, in an open air trattoria, of Italian specialities complete with a half bottle of Italian wine per person.
  • Optional activities for the afternoon; golf on a local, quality course in Rome; sightseeing tours; Vatican trip; Tivoli and Villa d’Este gardens; afternoon shopping tours to an outlet mall or the fine shops around Via Condotti and the Spanish Steps.
  • Evening awards ceremony dinner at a hilltop castle just outside Rome. A fantastic setting offering cocktails on the lawn as the sun sets. An unforgettable experience and a great photo opportunity.
  • Depending on the season the group could have dinner outside or inside in the Knight’s Hall, with either a buffet dinner or set tables. The awards can be presented by a medieval knight and his lady.
  • Late evening return to the deluxe hotel in Rome where a new turndown gift awaits the guest in their room.

Day Three: Florence

  • The hospitality desk will remain in Rome until departure and then again upon arrival at the hotel in Florence.
  • Deluxe coaches and experienced tour managers meet the group at the hotel for the short transfer to the station to take the Pendolino fast train to Florence. The photographer will travel with the group.
  • Arrive in Florence and walk to a local restaurant for lunch.
  • The group can then embark on their guided sightseeing tour on foot of the pedestrianised old town, taking in all the main sights including a visit to the Uffizi gallery.
  • Optional activities for the afternoon; play golf on a local course; sightseeing tours; visits to the Medici chapels, the Uffizi gallery; shopping in Florence or an outlet mall, with many famous names at reduced rates or to the fine shops around Ponte Vecchio; a visit to the leather working factories; or the Salvatore Ferragamo Museum in Florence.
  • Evening dinner followed by an evening ‘passagiata’ (stroll) through the smart parts of town. The perfect chance to check out the coffee shops, bars and indulge in a spot of people watching. The tour manager could accompany the group or they can go individually.
  • Return to the hotel to find a turndown gift of a local bottle of Chianti wine per person.

Day Four: Tuscany

  • Hospitality desk at the hotel all day to help the group members with anything they may require from shopping suggestions to tour timings.
  • Take a tour into the beautiful Tuscan countryside, driving into Chianti wine country, to sample some of the great wines and olives of the area.
  • Enjoy the drive in the deluxe coach whilst listening to the experienced tour managers stories and history of the area and taking in the gorgeous scenery.
  • Lunch in a local cantina, perhaps even a barbecue at the vineyard, with a tasting of the wine, olive oils and local cheese.
  • Then to San Gimignano, dubbed the ‘medieval Manhattan’ by some. Explore this wonderful place with the expert tour managers as guides.
  • To finish the day, a short trip to Pisa to view the famous Leaning Tower, the group can even go to the top.
  • To Lucca for dinner inside this medieval walled town. There is outdoor dining in the pedestrian area of the historical centre followed by a short ‘passagiata’ to finish the day and absorb the relaxed and friendly Italian way of life.
  • Return to the hotel in Florence to find a turndown gift of a local bottle of olive oil.

Day Five: To Milan

  • Hospitality desk at the hotel until departure from Florence, and then again from arrival in Milan, to help the group members with anything they may require from shopping suggestions to tour timings.
  • Leave Florence and climb up through the Apennine mountains enjoying the scenery.
  • Travel to Maranello, the home of the legendary car company Ferrari. Visit the Galleria Ferrari to see everything Ferrari.
  • Then to Parma for a visit to a factory of this world famous ham, plus a visit to see the making of Parmesan with plenty of opportunities for tasting. Outdoor lunch in Parma.
  • An alternative route would be to go via Portofino; take a boat ride along the coast and lunch in a quayside restaurant overlooking the beautiful harbour.
  • In the evening arrive in Milan to check into the hotel.
  • Dinner at the upmarket Savini in the Galleria in Milan.
  • Return to hotel and receive a turndown gift.

Day Six: Milan

  • Hospitality desk at the hotel all day to help the group members with anything they may require from shopping suggestions to tour timings.
  • A city tour in the morning with two different tours; one taking all the main sights for the first time visitors and another with different sights for those who have been before.
  • Afternoon free at leisure to take in the sights and sounds of the vibrant city of Milan. Options include; playing golf; shopping in Milan at the Galleria and Corso Buenos Aires or to an outlet mall.
  • Evening farewell dinner at the wonderful Palace Hotel in Varese outside Milan.
  • The top achievers will be chauffeured in Lamborghini or Ferrari sports cars from Milan to Varese. The cars remain at the hotel for photo opportunities, using the group photographer throughout the evening.
  • Welcome glasses of Italian champagne, Prosecco, to be enjoyed before entering the main restaurant for the fabulous farewell dinner. A PA system is available for the farewell speeches.
  • Return late in the evening, or early morning to the hotel in Milan. Turndown gift awaits each person in their room.

Day Seven:

  • Full American breakfast at the hotel. Hospitality desk at the hotel all day to help the group members with anything they may require.
  • At departure each person will be presented with their own personalised photo albums of the tour.
  • Depart from Milan airport.
Italy Incentive Tour